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        <title>" HOW SCIENCE SERVES YOU: REPORT FROM THE SOUTHLAND " 1952 TOBACCO INDUSTRY PROMO FILM  GG26645</title>
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        <description>WARNING: SMOKING KILLS MORE THAN 480,000 PEOPLE IN THE USA EACH YEAR. Join us on Patreon. Visit https://www.patreon.com/PeriscopeFilm Visit our website www.PeriscopeFilm.com Dating to 1952 and produced by  Louis de Rochemont, "How Science Serves You / Report from the Southland " is a tobacco industry promo film that shows how scientific research regarding tobacco cultivation, storage, blending, and manufacture have improved the product of a cigarette factory in the South. The film was intended to be the first in a series, but it does not appear any other episodes were produced. The film outlines the advancements and contributions of science in various fields, the impact of science on shaping the future and its current benefits to individuals, communities, and the nation. A report from the United States' South emphasizes its contributions to science, medicine, and the transformation from an agricultural to an industrial region. The film details the importance of pine forests as a cash crop, improvements in tobacco farming through soil analysis and scientific research, and the integration of scientific methods into cigarette manufacturing. It discusses the analysis of tobacco leaves, the control of growing conditions, and the continuous improvement of tobacco handling and storage methods. The text also covers advancements in cigarette manufacturing, including temperature and humidity control, electronic error elimination, and high production capacity. Finally, it highlights the role of scientific studies in maintaining cigarette quality and the broader impact of science on clothing, food, homes, and future developments. (Note: the early computer shown in the film is an IBM Selective Sequence Electronic Calculator (SSEC), world’s largest calculator as of 1948.  IBM built this in 1944 and put it on public display at IBM headquarters in New York in 1948. It was designed at Watson Labs at Columbia University. SSEC was a was a technological hybrid combination 12,500 tubes and 21,400 electromechanical relays, punch cards and punched tape readers and high speed printers.) 00:00:SSEC and its capabilities. 0:3: The calculator's ability to solve complex problems that were previously unsolvable. 0:54: The role of science in shaping the future and its current impact on individuals, communities, and the nation. 1:09: Report from the Southland, highlighting its contributions to science and medicine. A Southern university. Doctors shown examining a child possibly with polio. 1:29: An opthamologist at work. Transformation of the South from agricultural to industrial, with new factories and mills producing synthetic fibers. 2:04: Pine forests as an important cash crop due to Georgia chemist Charles Holmes Herty's discovery of using pitch-laden logs for paper-making. Paper mill shown. 2:30: Science's contributions to agriculture and industry, improving the tobacco crop through modern research. Men smoking. 3:18: The progressive farmer's use of soil analysis and prescriptions for optimal tobacco growth. 3:37: One cigarette manufacturer's integration of scientific research into factory operations. 3:48: Analysis of tobacco leaves to ensure a constant supply of mild tobacco. 4:10: Research staff tracks growing conditions and estimates crop quality and size before harvest. 4:41: Laboratory determination of leaf properties and degree of mildness. 5:01: Continuous improvement of tobacco handling methods by scientists and technicians. 5:16: Discoveries about storage conditions for aging tobacco and changes implemented in storage shed design. 5:53: Improvements in cigarette manufacturing due to laboratory studies on temperature and moisture. 6:13: Temperature and humidity control in the modern cigarette factory. 6:43: Air conditioning control room ensures precise conditions to prevent changes. 6:53: Elimination of human error in cigarette making through electronic controls. 7:02: High production capacity of cigarette making machines and quality control tests. 7:49: Continuous scientific study to maintain constant cigarette quality. 8:07: Taste experts conduct flavor tests in a laboratory. 8:28: Panel's ability to detect flavor differences and ensure no unpleasant aftertaste. 8:54: Science's role in improving cigarettes, clothing, food, and homes. 9:04: The impact of science on the American home and future developments. Motion picture films don't last forever; many have already been lost or destroyed. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=xDDfoBzdfpA Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm)</description>
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