https://peertube.dngr.us/videos/watch/39e1893c-e12f-4a40-a332-75fbbd49596f Join this channel to get access to perks: https://www.youtube.com/channel/UCddem5RlB3bQe99wyY49g0g/join Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit https://www.patreon.com/PeriscopeFilm Visit our website www.PeriscopeFilm.com Salty yellow hot fries fresh from the fryer spill the counter. Fresh tomato slices, lettuce shreds and caramelized onions tumble a condiment confetti atop beef patties and soft seeded buns. This commercial compilation peels back the bun on McDonalds’ 1970’s advertisement campaign. Get ready for a salt and savory eye ball and taste bud ooze-fest. Cheeseburger stacks and hot yellow cut fries melt the screen for your viewing pleasure. Advertisements exhibit themes of friendship, nostalgic youth, hot fudge and cherry red sundaes, Egg McMuffin’s and the iconic egg shaped hash brown. McDonald’s has a history of mastery in their advertisement campaigns. Their symbolism is immaculate; primary shades of red evoke feelings of hunger and those bright yellow arches; logged eternally in the American mind can be seen miles wide over the highway or any main drag. In 1970, the marketing team for McDonald's was projecting a specifically it’s all about ‘You’ era. The motto was “You’re the One” and it came with a sweet tuned jingle and plastic bags with primary reds, yellows and “we do it all for you’s” around the handle. Goals were to project sentiments of home, friendship and nostalgic memories of youth as seen in the tin can call between neighbors at (1:33). The decade saw much expansion for the company. McDonalds installed stores in several countries including Costa Rica, Tokyo and Australia. This compilation captures the release of the Townhouse and the iconic hash-brown. 00:00 It opens on the jingle; “You’re the One” and little tikes in green tees equipped with catchers gloves for a 1979 televised commercial (:13). Another advertisement draws on nostalgic dreams of youth, a group of friends entering the front. Coke (:47) gushes from the soda fountain (:49). The 1975 Motto (1:05) follows. Two kids hang on the line between houses for tin can calls (1:33). Phone calls over sundaes (1:39) between friends; caramel, strawberry and hot fudge spill over soft serve custard twirls, “We do it all for you” logos and the sundaes at (1:54). A Chevrolet Chevelle (2:18) and the Empire State Building signify the 1972 New York commercial. It features the first ‘Townhouse’ of Manhattan’s Upper West side (2:27). ‘Townhouse’ separated restaurants from the suburban drive through. Quick and cheap eats delivered with familiar sensations of home; the mottos were “Easy on your budget” and “Come for dinner” (2:47). A 1974 advertisement targets senior consumers (3:11). “Do you have any money left?” is the question and the McDonald’s motto was “where your dollar gets a break” for the penny pinchers (3:38). Red faced kids sing a Christmas jingle (4:00). The 1975 Merry Christmas World commercial featured singers from around the globe. N.H. & S. (4:41) produced commercials for McDonalds (4:41). The 1978 “Sundae Smiles” commercial (4:58) segment highlights the Mickey D’s sundaes. Character Nancy Jordan stars in the 1978 “Camp” commercial (6:32). The mottos were “quality you can taste” (6:39) and “we do it all for you”. The crisp gold crusted salty egg-shaped iconic hash brown gets the limelight in a 1977 commercial release focusing on Mickey D’s breakfast options (7:24). It’s a highlight on breakfast featuring the Egg McMuffin, OJ and flap jacks tumbled by sweet syrup. A 1976 advertisement features a boy named Tony finishing up a hard day at the bat and swinging off for a lean hamburger at a local McDonalds (8:47). A 1977 ad centered around Bill Quigley (9:16). Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. 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