https://peertube.dngr.us/videos/watch/688175c4-f540-498a-84ed-a3bfe24b8ac1 October 1, 2019 This was the Sparda-Bank Berlin campaign from October 2019. The promotional video launched around October 1, 2019 and featured Berlin drag queens Jurassica Parka and Destiny Drescher under the hashtag #seianders ("be different"). The campaign ran from October 1 through December 31, 2019. The promotion offered two free NFC chip implants (plus accessories and implantation) to any customer who signed a Baufinanzierung (home mortgage/financing) contract during that period. The tagline was "Die einzige Finanzierung, die unter die Haut geht" ("The only financing that gets under your skin"). The video played on cliches of German suburban life and was targeted at 16-39 year-olds via social media in Berlin and the eastern German states. The campaign was created by agency Heldisch (Berlin) with media by Crossmedia (Berlin). Sources: https://www.horizont.net/marketing/auftritte-des-tages/bio-hacking-und-drag-diven-so-ungewoehnlich-wirbt-die-sparda- bank-fuer-baufinanzierung-178040, https://www.heise.de/newsticker/meldung/Bio-Implantat-von-der-Sparda-Bank-Bei-Baufinanzierung-zwei-NFC-Chips-gratis- 4554879.html, https://www.wuv.de/Archiv/Warum-die-Berliner-Sparda-Bank-mit-Drag-Queens-wirbt, https://www.queer.de/video-des-tages.php?vid=222, https://www.fondsprofessionell.de/news/unternehmen/headline/chip-unter-der-haut-bank-wirbt-mit-gratis-implantat-um-n eukunden-156906/ Sat, 18 Apr 2026 16:10:31 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/688175c4-f540-498a-84ed-a3bfe24b8ac1 All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.