https://peertube.dngr.us/videos/watch/71d2d789-9ed1-4dab-bf28-0f28797799c8 Want to support this channel and help us preserve old films? Visit https://www.patreon.com/PeriscopeFilm Browse our products on Amazon: https://amzn.to/2YILTSD This 1978 film produced by the Chevrolet Motor Division is a guide for car salesmen. It covers how to market Chevrolet's truck lineups, particularly its light pickup trucks like the LUV (Light Utility Vehicle). This film is particularly notable because of its historical context. In the 1970s, the United States was experiencing an acute fuel crisis that directly affected drivers across the United States. The crisis began in 1973 when OPEC member states imposed an oil embargo on countries which had supported Israel in the 1973 Arab-Israeli war. While the embargo was short-lived, it had long-lasting effects on oil prices. This led to an emphasis on fuel efficiency and increased regulation from the Environmental Protection Agency (EPA) which had been established in 1970. This guide is in part a response to the 1975 Energy Policy and Conservation Act which established Corporate Average Fuel Economy (CAFE) standards. As part of these standards' phase-in process, automakers developed more fuel-efficient technologies. 1978 was the first year automakers had to achieve a fleet-wide average of 17.9 miles per gallon. This video focuses on what this regulation means for the average car salesman. In particular, there is an emphasis on selling light pickup trucks instead of more fuel-costly vehicles. (00:09) Title: Cashing in on selling fuel efficient trucks (00:11) Copyright 1978 - Chevrolet Motor Division (00:35) An illustration showing how in order to comply with a new government mandate of 17.2 miles per gallon, sales of trucks with large V8 engines must be balanced out by sales of smaller trucks. (01:02) Footage of a re-designed 4.1 liter 250 cubic inch, 6 cylinder inch engine that has more horsepower than the previous iteration. (01:12) A man drives a 4-wheel-drive LUV on the road. (01:37) A Chevrolet car salesman from Nebraska talks about his successful experience selling the LUV. (01:55) He demonstrates how much hay the fully-loaded truck can carry. (02:18) An older couple stores luggage in a LUV. (02:47) A salesman in Vacaville, California explains that one great selling point for the LUV is its great gas mileage. Many people, he says, trade in large domestic cars because they want better mileage while still having a big car. (03:11) The salesman demonstrates the bench seat. (03:21) The LUV is displayed near other Chevrolet trucks. (05:19) An overview of the main selling points including the LUV's "tough truck image," "availability," and its "operating convenience." (06:38) Selling 6-cylinder pickups and vans will help balance out the sales of 8-cylinder trucks and bring the average gas mileage down. (07:23) A Massachusetts car salesman explains how he sells 6-cylinder trucks to customers who don't necessarily need a V8. By selling the car at a similar price, his commission doesn't decrease. (07:57) He takes a customer on a demonstration drive in a Chevrolet C-20 (08:34) He holds up an EPA booklet that demonstrates that these vehicles help the customer save money on gas. (10:59) The Big 10, a popular choice for customers looking for trucks. The Chevrolet LUV and the later Chevrolet LUV D-Max were light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet over four generations as rebadged variants of the Isuzu Faster and D-Max. LUV is an acronym for "light utility vehicle". Production of the first generation of Chevrolet LUVs, first sold in North America from 1972 as a badge-engineered variant of the Japanese-market Isuzu Faster, ended in 1980. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=A9wKM2uXeXs Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm) Thu, 11 Jun 2026 05:08:13 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/71d2d789-9ed1-4dab-bf28-0f28797799c8 All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.