https://peertube.dngr.us/videos/watch/76f88244-f004-4230-8845-62f4282ef96c Join this channel to get access to perks: https://www.youtube.com/channel/UCddem5RlB3bQe99wyY49g0g/join Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit https://www.patreon.com/PeriscopeFilm Visit our website www.PeriscopeFilm.com This special "episode" of the Tonight Show with Johnny Carson is in fact a salute to the 1972 Budweiser advertising and marketing campaign. "One Brand Alone" was created by D'Arcy - McManus Intermarco, Inc. for Anheuser-Busch, the brewer of Budweiser. The tagline in this era for the King of Beers was, "When you've said Budweiser, you've said it all." The film contains several segments: Johnny Carson's Monologue: Johnny Carson delivers a humorous monologue, engaging with the audience and making jokes about the cold weather and Budweiser. Carnac the Magnificent: A comedic segment featuring Carnac the Magnificent, who humorously predicts answers to questions sealed in envelopes. Budweiser Advertising Campaign: The show highlights various aspects of the 1972 Budweiser advertising and marketing campaign, emphasizing its unique and impactful nature. Commercials and Promotions: Several Budweiser commercials are introduced and showcased by Ed McMahon, each targeting different demographics and emphasizing the brand's appeal and quality. First Commercial (Timestamp: 12:42): Theme: Emphasizes the special nature of Budweiser. Content: Shows a scenario where Budweiser is enjoyed in a natural, masculine setting, reinforcing the idea that Budweiser is the beer of choice for special moments. Second Commercial (Timestamp: 14:44): Theme: Outdoor adventure and camaraderie. Content: Features friends planning a trip to a lake, highlighting the smoothness and drinkability of Budweiser. The commercial ends with the tagline, "Some things you just don’t have to explain." Third Commercial (Timestamp: 16:19): Theme: Aimed at the Black market. Content: Shows a friendly poker game among friends, emphasizing Budweiser as a sure bet and a regular choice for good times. Fourth Commercial (Timestamp: 18:21): Theme: Masculine craftsmanship. Content: Features a man working on a canoe, showcasing the pride and satisfaction in doing things well, just like choosing Budweiser. Fifth Commercial (Timestamp: 20:10): Theme: Speed and excitement. Content: Highlights the Miss Budweiser hydroplane, a fast and thrilling boat, drawing a parallel to the excitement of drinking Budweiser. Each commercial is designed to resonate with different aspects of masculinity and enjoyment, reinforcing Budweiser's image as a premium, desirable beer. Musical Performance: Pat Henderson performs a song celebrating Budweiser, which has won national awards for its music and lyrics. Conclusion: The show wraps up with a summary of Budweiser's strengths and its position as a leading beer brand. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=ksOy_fJnwkU Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm) Sun, 14 Jun 2026 05:44:00 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/76f88244-f004-4230-8845-62f4282ef96c All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.