https://peertube.dngr.us/videos/watch/7d7c9a95-cb7b-4a8a-8dc6-155ced669640 Want to support this channel and help us preserve old films? Visit https://www.patreon.com/PeriscopeFilm Visit our website www.PeriscopeFilm.com Sponsored by the U.S. Chamber of Commerce, this highly optimistic, 1952 full color animation/live-action hybrid film presents the USA in the forefront of the world. It examines the medium of advertising as “the magic key” to continued American economic prosperity in the post-war era, suggesting a relationship between ads and modern refinements to household appliances (TRT 21:54). It was produced by the Raphael G. Wolff Studios. Animated searchlights over a city skyline. Opening credits (0:26). A painterly interstellar atmosphere. Comets, stars and planets with towers and craters (0:44). Earth appears (1:08). A man and woman cast shadows on a stone wall. A man with a scythe. Classical architecture (1:20). Stone doric columns crumble and fall (1:32). A surreal landscape of ancient ruins (1:44). A hand with a signet ring stamps a wax seal. A man in chainmail swings a sword. An axe followed by a skull (1:46). Crossfade to live-action footage of a medieval helmet being forged with an anvil and hammer (2:11). Illustration of an Egyptian charioteer with bow and arrow. A horse-drawn buggy (2:24). Animation of primitive man piling rocks, chopping wood. Cut to live action city skyscrapers, 1940s cars and freeways (2:37). A polished internal combustion engine (3:11). Children play on the sidewalks of suburban housing. A man struggling to read by fire. A college student with a lamp (3:14). A hydroelectric plant (3:24). Bustling crowds of people on the move, tractors, oil derricks, melted ore (3:58). Sheet metal is stamped. Fade to a train, switchboards, cars with whitewall tires (4:27). A downtown theater district with marquees (5:09). Montage: Men in hard hats. A woman’s leg. A garbage disposal. Trying on a ballgown. A steaming locomotive (5:15). Earth at a distance zooms into a cartoon man at a potter’s wheel (5:37). The potter’s creation is exchanged for a gold coin. A hand takes his money and presents a receipt for “taxes paid.” The shop becomes cobwebbed (6:08). A sign is hung in the shape of a tea kettle, setting a trend (6:50). Montage of weaving at a loom, a diamond shoe buckle, churning butter, feet in a wash bin, a tombstone (7:08). Writing with a quill pen. A printing press. Advertising evolves in newspapers and magazines (7:33). Rendering of two heads: “manufacturer” and “consumer” (8:53). “Distributor” and “salesman” heads. A lens labeled “advertising” focuses (9:11). Magazine and newspaper advertisements are examined. Fade to an appliance store and cash register, piles of ads (9:35). An advertising agency reviewing print layouts, artist’s sketches (10:59). A clean glass is removed from a top-loading dishwasher. Ironing and stoves from manufacturing to showroom (11:28). A man typing on a manual typewriter. Fade to ads and a woman typing while a man dictates (12:24). Reading by lamplight, using a telephone, driving a car, car advertisements (13:09). A crowd of skeptics with crossed arms. A man speaks into radio microphones (13:58). The skull returns, along with the cavemen (14:21). A woman modeling nylon pantyhose before a mirror. Another takes a photo with a medium format camera. A refrigerator, an early television, a candlelit dinner, a woman sniffing perfume. Another mysterious skull (15:17). A grey men’s suit with wide lapels and branded canned goods (16:18). Scenes of heavy industry and shipping (17:08). Outhouses, a well water pump, a spinning wheel. Butter churns replaced by modern machinery (17:40). A 16mm projector screens a film before a small audience (18:37). A neon sign: “Fly DC-6 Douglas” (18:51). Women working in a textile mill. A boy takes an apple. A woman modeling a swimsuit, factory workers. A roast is removed from an oven (19:07). Oil wells and a Shell gas pump. Aluminum and a pan of eggs (19:56). A “nuclear” family at a kitchen table (20:21). Signs: “CBS, Coca-Cola, NBC, Super Chief to Chicago, ABC” (20:30). Scenes of scientific research (20:42). The animation process behind the film’s opening shot is revealed by hands moving animation cells on a drafting table (21:18). End credits (21:30). We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference." This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=zQU3N9dU0-A Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm) Sat, 13 Jun 2026 15:08:13 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/7d7c9a95-cb7b-4a8a-8dc6-155ced669640 All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.