https://peertube.dngr.us/videos/watch/a0f9b4eb-c31f-48cb-a46f-b79d97be9652 Join this channel to get access to perks: https://www.youtube.com/channel/UCddem5RlB3bQe99wyY49g0g/join Support us on Patreon, visit https://www.patreon.com/PeriscopeFilm Visit our website www.PeriscopeFilm.com View our Amazon store here: https://amzn.to/3XQHsVD This 1960s commercial shows the new Kodak Instamatic 110 Camera, and the Kodacolor II film cartridge. The pictures from the camera are compared to those from a 126 negative, and look virtually identical. The Instamatic was a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators. During its heyday, the range was so ubiquitous that the Instamatic name is still frequently used (erroneously) to refer to any inexpensive point-and-shoot camera. (It is also frequently used incorrectly to describe Kodak's line of instant-picture cameras, the Kodamatic series.) The Instamatic name was also used by Kodak on some Super 8-based home-cine cameras. The commecial introduces a breakthrough in photography with Kodak’s new compact film technology, emphasizing the small 1/10-size film cartridge used in Kodak Pocket Instamatic cameras. This cartridge produces high-quality black-and-white or color negatives, as well as slide transparencies. A key innovation is the introduction of Kodacolor II, a completely new color negative film that yields larger, rectangular prints from tiny negatives. The film contrasts traditional 126 film with the new format by showing photos taken from the same spot—one with a standard Kodak Instamatic and another with the Pocket Instamatic—highlighting the impressive size and quality of the new 3.5" x 4.5" prints, all from a more compact camera. 0:00 – The film opens with music, setting an upbeat and modern tone for the introduction of a new photography innovation. 0:51 – The narrator introduces a compact piece of technology: a small, 1/10-size film cartridge. This miniaturized film format is designed to offer convenience without sacrificing image quality. 0:54 – The film that comes out of this cartridge results in either black and white or color negative film strips, as well as color slide transparencies. These are the end products photographers receive after capturing images with this film. 0:59 – A highlight is made of the color negative film, which is emphasized as being entirely new. Kodak refers to it as "Kodacolor II", marking a new generation in film chemistry and imaging technology. 1:07 – The narrator points out that not only is the film new, but the prints made from these tiny negatives are also new, especially in their larger rectangular format, offering a more modern and practical photo shape compared to older square or smaller prints. 1:15 – The film illustrates the difference using a visual comparison: a photo taken with a Kodak Instamatic camera using 126 film is shown as the baseline. 1:23 – Then, from the very same spot, a larger and more vibrant 3.5 x 4.5 inch image is shown, taken with the newer Kodak Pocket Instamatic camera that uses the new compact film. This highlights the significant leap in photo output quality and format despite using a smaller camera. 1:31 – The segment ends with music, reinforcing the sense of progress and innovation Kodak is delivering through this new photography system. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=bL0_WTtjR2k Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm) Sat, 13 Jun 2026 15:06:57 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/a0f9b4eb-c31f-48cb-a46f-b79d97be9652 All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.