https://peertube.dngr.us/videos/watch/b2529e0f-7d77-4ec4-b080-66240c4b628b Help us preserve, scan and post more rare and endangered films on Patreon: https://www.patreon.com/PeriscopeFilm Join this channel to get access to perks: https://www.youtube.com/channel/UCddem5RlB3bQe99wyY49g0g/join Website: www.PeriscopeFilm.com This fragmentary Kodak sales film from the late 1940s instructs pharmacists on how to use "related selling" to increase sales, particularly by linking photo development with other products. Some of the Kodak products shown for sale include the famous Brownie camera, Kodak roll film, and Kodak 16mm and 8mm movie film. 0:00 The film introduces the "three-call line" method, a sales technique designed to bring customers back to the store multiple times. The first call is for the initial film purchase or drop-off, the second is when the customer returns to pick up their photos, and the third is for a subsequent film purchase. 0:26 The second call is framed as a key opportunity for "related selling." Customers are more likely to buy impulse items, such as photo albums or frames, when they are picking up their developed pictures. 1:22 A woman customer peruses toothbrushes, and a man buys some cigars declaring "It's a Boy!" Here's a natural moment to sell Kodak products. The film emphasizes that related selling should be a "natural, logical technique" that leverages the "informal, neighborly atmosphere" of a typical drugstore. It provides an example of a customer with a baby, noting that "babies and snapshots are inseparable." A pharmacist can suggest products related to baby photos. 2:12 The film suggests that the most effective related selling happens when the salesperson is genuinely enthusiastic about the products and shares that interest with the customer. 2:49 The film provides another example of related selling. A customer buying picnic supplies is a great candidate for a reminder to buy film, as they will likely want to take pictures during their outing. 3:10 The film concludes by stating that related selling should be seen as a "helpful suggestion, not high-pressure salesmanship." Each time a related sale of film is made, the profitable three-call line sequence is reset, ensuring the customer's return. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com Source: https://www.youtube.com/watch?v=uBx6vpQIsqY Mirrored from Periscope Film (https://www.youtube.com/@PeriscopeFilm) Sat, 13 Jun 2026 13:21:33 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.dngr.us https://peertube.dngr.us/lazy-static/avatars/41a6fee9-7f57-42d0-a5fc-5db4f1af2e31.png https://peertube.dngr.us/videos/watch/b2529e0f-7d77-4ec4-b080-66240c4b628b All rights reserved, unless otherwise specified in the terms specified at https://peertube.dngr.us/about and potential licenses granted by each content's rightholder.